Apple Fitness Plus’ biggest competitor isn’t Peloton — it’s your gym

Apple Fitness Plus’ biggest competitor isn’t Peloton — it’s your gym

On September 15th, Apple announced its new at-home workout platform, Fitness Plus. That same day, Peloton tweeted, “Friendly competition is in our DNA. Welcome to the world of digital fitness, @Apple.” While Apple isn’t a new player to the fitness space …❗️ read more